Suffering myself with a severe high frequency hearing loss and wearing hearing aids, while dispensing them for the past thirty some odd years I have not just seen, but been involved on a personal and professional level with the incredible amount of change our industry has encountered over this period.
Always the goal has been the same; restore function, in this case understanding of speech in as many sound situations as possible, while keeping the device output comfortable and as natural sounding as possible. The holy grail of our entire industry has always been restoring the ability to understand speech in those noisy, but fun social situations like the typical cocktail party.
When I got into the industry thirty years ago the claims being made by the various manufacturers were quite frankly incredible. If you believed their advertising hype, all you had to do was stick a pair of their super small hearing wonders into your ears, and all your communications issues would be in the past.
Every major manufacturer was making wild claims for their products, none with the equipment, or research to back up those incredible claims of effortless effectiveness. It got so bad, with so many consumers being misled and taken advantage of, that the FDA stepped in in 1993 and slapped the entire industry down.
Then commissioner Dr. Kessler railed on TV about the abuses of the industry and levied multimillion dollar fines and issued orders that from then on, no manufacturer was to make any claim for their products effectiveness without the requisite research, studies and documentation needed to prove their claims.
The resultant fallout and flack resulted in real change in our industry and our dispensing practices, as well as the thirty day right to return any gear that had been sold, but was found to be unsatisfactory for any reason by the consumer.
Where as before, everyone made whatever claims they thought would sell the most hearing aids, now from manufacturer to dispenser we not only had to be able to back up any claims, the consumer still got to decide for themselves whether the gear they had purchased was worth the value they’d been asked to invest.
The changes were good for the consumer and the industry, spurring real research that has resulted in an ever improving line of products from every manufacturer. The most remarkable changes have been happening in just the last five years, as each chip-set printed got smaller and exponentially faster and more powerful.
While the potential processing power increased exponentially, teams of electrical, sound and computer engineers were building an ever broadening base of software algorithms that both analyze and adjust for ever increasingly complex sound situations, locating, identifying and assigning value to an ever increasing catalog of sounds. As these programs and programmers had more power to work with, as well as an ever increasing library of research to pull from, the results continued to get better, and better with each subsequent product release.
The results are that Siemens Hearing has just released a product line that not only fulfills the Holy Grail of hearing care, capturing speech understanding in noise, but goes beyond.
Someday Soon All Hearing Aids will incorporate this technology. Siemens Hearing Brings it to you today.
To see their YouTube video explaining how they do it, simply click the link here.
I have had personal and anecdotal evidence for a couple of years that we were getting close. As the equipment over this time kept getting significantly better, with patient satisfaction reports and personal experiences indicating evidence for the claim. But, Siemens is the first to actually make the claim, present the product and the supporting documentary research to back up the claim of “Better than Normal Hearing In Noise.”
We have a limited inventory available for any consumer who has a loss, and would like to experience just what it is like to not only be able to function in those noisy social situations, but to function better than those with normal hearing, we’ll set you up with a personal, no cost, or obligation trial.
We welcome walk in visitors, patients and inquiries from 9:30 till noon weekdays at our store in The Arcade Building in the Heart of Historic Downtown Melbourne, Florida 32901 in Suite #12 at: 720 East New Haven Avenue, where we’ve been serving our neighbors for the past twenty-two years. Just look for the four foot neon ear hanging in our lab and clearly visible from New Haven. Or, give us a call at 321-722-2894 and we’ll schedule a time for you and assure availability.
Someday soon all hearing aids will be equipped with this technology. Siemens brings it to you today. Call, or drop by to experience better than normal hearing through Binax for yourself.