With the introduction of their new Binax system, Siemens hearing becomes the very first to go beyond a prosthesis only used to correct a medical condition, into the realm of a consumer product allowing its users to actually outperform those with normal hearing in those very noisy, complex social situations such as crowded restaurants, cocktail parties, meetings and social gatherings.
Lets face it. The gear of yesterday was noisy, ugly, unreliable and performed it’s poorest in those very environments where we needed it to perform the best, in challenging social situations.
With the release of it’s new Binax system Siemens Hearing is creating not just a prosthesis, but a product with a promise. The promise not just to help them overcome a handicap. But, a promise that allows its users to, not just cope with an affliction, or handicap, but to actually perform better than a normal hearing individual, in those very environments that we all find the most challenging, the noisiest ones.
By using the Siemens’ free iPhone, or android application and their easytech Bluetooth dongle Siemens is also following the industry trend of connectivity and user control.
By coordinating with Apple and Android, and creating these applications Siemens also has the opportunity, as to all other manufacturers of harvesting an incredibly rich treasure trove of user data, such as type of environment, program adjustments, volume preferences etc. This code halo will allow for ever improving applications, greater consumer confidence and control and a further move from the medical to market model in ear level consumer electronics.
Someday, all great hearing aids, or personal sound amplification products will incorporate these features. Today, they are only available through the Siemens Binax system.