The demonstration came from my good friend Rod Schutt, who’d been recently lured away from his position as CEO of Widex hearing aids to ready Turtle Beach for the release of it’s newest consumer product, their Hypersound Clarity System for the home system. Still in prototype with full production scheduled to begin next summer for release next season, this system takes home sound systems into the realm of the hard to believe, and is to acoustics as lasers are to light.
Not only this, but because the emitted energy doesn’t decay in the same way we expect, as an inverse square to the distance from it’s source and, based upon all of our previous, traditional experiences, and training about how acoustics work, the personal experience of this beam of sound simply defied all of my traditional knowledge and previous experiences.
Instead of behaving like traditional sound, a beam of hypersound works much more like a laser in it’s ability to keep it’s inherent energy organized over distance. With a hypersound system aimed horizontally, a person walking by up to a block, or even more away, experiences the sound at close to the same volume, and with the same incredible fidelity of someone within six, or eight feet of the same emitter. Yet, if they stepped outside of the beam the sound simply doesn’t exist for them.
Already being used for high end point of purchase commercial displays, Rod has been tasked with bringing this amazing, jaw dropping sound experience into consumer’s homes and offices.
Our demonstration took place downstairs in the Yellow Dog Cafe, where owner and head Chef Stuart Bolton and staff were working away upstairs preparing what was, and has always been a premier dining experience. Rod was exploring potential distribution points for the new consumer system through hearing care professionals. This, as the system is easily tuned to allow for more gain in certain frequency channels over others, making it ideal for presenting home entertainment to a using a signal capable of being custom shaped for any hearing impaired population.
From a qualitative standpoint, our experience was such that Hyper sound’s quality is as much, or more of a jump above that of surround sound, as surround sound was to traditional stereo.
I wouldn’t be surprised if Turtle Beach get’s gobbled up by one of the big players like Sony, Google, or Apple, as the experience it provides to those within it’s focused beam of sound takes listening to the next level and into the next century.
Hypersound, sound like you’ve never experienced it. But, if and when you get the chance, you’ve got to experience it for yourself. As for me, I’m hoping for a couple of those prototypes. Thanks Rod, for the coolest sound experience I’ve had in years, not to mention the great meal and company of you and your lovely wife. Good luck with your launch.