Their workshop contained not only the three mandated two hour blocks on the law, infection control, and reducing medical errors, but also five other two hour blocks covering HIPPA, Marketing and practice management in the face of our accelerating market changes as well introducing the newest instrument in their product line, their new Octane, high power line of behind the ear hearing aids.
He kept everyone’s attention with a well honed delivery and easy manner, evidencing his years of experience and comfort with the topics of his presentation. I can highly recommend that anyone wanting a great overall education in the key concepts of marketing to the mature segment contact Don for more information on how he might help your practice, or organization in this area.
Don was followed by Dr. Megan Aldridge, AUD. Dr. Aldridge did a great job of bring us all up to date on the latest HIPPA requirements and stressed the need for regular review of our policies, training of our employees and documentation of our activities.
She managed to keep us all entertained as well as covering some really boring and dry material with her great grasp of the topic, personal practice experiences and great sense of humor. The folks at Audina are blessed to have such talent.
Anyone wanting more information on the latest HIPPA compliance and updating information should contact Megan at: email@example.com.
After a great lunch provided with their workshop package and served by the folks at the Orlando Marriott Lake Mary, where the it has been held for as long as I can remember we were served up more great information by Erika Cooper of the Orlando Sentinel who presented a great two hour block on marketing in an increasingly fragmented and digital world.
She brought with her a wealth of experience and a great handout with lots of pertinent information and help with tackling an increasingly fragmented marketing landscape. Her presentation covered the importance of maintaining both a web and social media presence and is obviously one of the reasons I’m spending this gorgeous Sunday afternoon telling you about my experiences this weekend rather than hunting golf balls. (I know it went this way.
The reason is that, I believe her.
For more information on marketing your business or practice in an ever more fragmented marketplace Ericka has some great ideas, and can be reached at: ECooper@orlandosentinel.com
The first day was finished off with the two hours we are all required to get each renewal period on HIV and Infection control. This was again handled by a veteran, Mr. Paul James a certified Instructor with over fifteen years teaching the the topic for the Red Cross.
As this is another of those topics that many of us have repeated multiple times over the years, Paul kept us up to date with the latest statistics, progress in HIV control, disease resistance, as well as covering all of the required bases for the basics for those who’ve not been through the course.
Should you need more information on infection control, or would like to become an instructor yourself, contact visit the Central Florida Red Cross website at: www.centralflorda.redcross.org
Day two was kicked off wit the two hours of required continuing education into Florida Law and Rules. For as long as I can remember, attorney Bob Rasch of Robert W. Rasch, P.A. has kept us up to date on the law, what we need to know to avoid it, and what to expect and do should that regulator come calling.
Bob covered all the required bases, kept us the required time and made it as painless as possible, given the repetition many of us have with the topic through the use of his quick whit, extensive experience in administrative law, pertinent case law, and an understanding of just how important, yet boring the information can be. He’s a great guy and if you’d like more information, or representation in an administrative law matter, he can be reached at: firstname.lastname@example.org
The next block of instruction was titled “Your Cheese Has been Moved” and was presented by Dr. Daniel Schumaier, of Ear Technology. Dan is one of the smartest, and most talented guys in our industry. Not only does he hold multiple patents with in our industry, he’s got his own golf accessory business, TeeCorrect.
Dan used a video to enhance the concepts presented in Dr. Spencer Johnson, M. D.’s classic best seller “Who Moved My Cheese?” to drive home the facts that we all live in an ever changing world.
Dan presented not only the fact that we have to deal with change, but several classic as well as novel views on how to cope with it.
For more information about how Dan copes with change, tees up a golf ball, or programs a digital hearing aid without computer or wires, you can contact him at: Ear Technology Corporation, or www.teecorrect.com
Dan was followed by an amazingly energetic electrical engineer named Steve Armstrong of SondsGood Labs. Steve made a presentation titled “Power Instrments, Power sources: Trends and Drivers”, which covered the topics from an angle even non engineers can understand.
Steve covered the challenges facing today’s hearing batteries, explaining with charts and graphs the voltage peaking and power requirements that come with today’s wireless hearing aid communications systems, covering everything from drain requirements to the energy densities of the various battery medium available, and even some that weren’t.
He did a great job and evidences both a total immersive enthusiasm for his field, but a true understanding of what’s going on inside some very sophisticated gear.
The workshop was closed out with the last of the two hour blocks we all need for license renewal, prevention of medical errors. For this Audina again called upon Dr. Aldridge who while covering the required topics and keeping us the required two hours for credit, did so without putting us to sleep and with a true understanding of both our need to know, and of how repetitious some of the information has become.
Thanks again to Frank and all the great folks at Audina Hearing Instruments for providing us with an alternative to the state society sponsored conventions in a great location, and timely manner, year after year. You, your people and your products count and help us to help thousands of folks each year to hear better, and enjoy a richer, more rewarding life because of your efforts.