That’s right, all of the major manufactures of hearing aids are turning out some really great gear today.
Simple message: Serve the Mission, or get Benched, no matter how good your product claims are. It's about serving the mission.
Some of today’s gear even has sophisticated on board analysis capabilities that let us accurately measure both our hearing, and the hearing aid output through the instruments themselves. These advanced features, simplify all aspects of the fitting process, while providing much more accurate fits, quicker adjustments, and happier patients than at anytime in my career. Most better aids today even have wireless capabilities allowing them to connect with any Bluetooth device.
Having an adequate stock of these high quality hearing aids on hand, and ready to put to instant use serves our mission of helping more people to hear better.
When folks come into our store whether for service, or help with a hearing loss for the first time, they are looking for solutions, not promises. Having the right tools, inventory, parts, accessories, or whatever else it takes to solve their problems, and meet their goals, when they come in, is the essence of fulfilling our mission well.
For that reluctant first time, potential consumer, having the ability to demonstrate quickly the life changing benefits of what we can actually do for them, to instantly address their problem and improve their lives can make all the difference in them acting, or putting off getting the help they and their families need for years.
Having an adequate stock of inventory on hand at all times also allows us to provide the finest of service to our patients, and to best represent those vendors whom we turn to for the gear we use.
Whether it’s simply cleaning, changing a receiver tip, or wax guard, or being able to replace an entire unit for a patient who has experienced a module failure, having the inventory to do so on hand, makes all the difference in that customer’s experience, the quality of their service, and ultimately their satisfaction.
So, when anyone comes into my shop looking for help, whether it’s new gear, or service on their old, having the stock on our shelves and available to serve their needs, is simply what we need to fulfill our day to day mission.
Obviously having all six major manufacturers compete for our practice’s business is a good thing for our ability to offer fair, and competitive pricing on the gear we use. But, pricing isn’t the major qualifier for who’s gear, and label you see on our shelves at any given time.
A ‘deal’ on gear that doesn’t meet our patients’ expectations, or causes service issues, is no deal after all, for either our patients, or us, as we expect to service everything we fit and dispense.
The quality of any offering, and it’s ability to meet our patients day to day needs, and goals is always paramount. Again, and gratefully, all of the major hearing aid manufacturers have gear that fits these needs, and serves well for practically every hearing loss imaginable.
But, what matters to us isn’t just the quality of their gear, but their ability, and willingness to keep that gear on our shelves under terms that we can live with. Those terms aren’t just their price and credit arrangements, but also such things as the accuracy of their statements, speed with which they resolve the inevitable errors, misunderstandings, and mistakes that crop up with any business dealings, and most importantly the overall administrative load they add to what it takes to service their account.
Often, when you see a change in what we carry it has as much to do with administrative decisions dealing with the added administration, or aggravation of this unseen cost load, rather than the quality of their products, or price point that has precipitated a change in our inventory and stocking arrangements.
So, while we maintain an open account with all of the major hearing aid manufacturers, and will gladly order any particular make, or model upon any consumer’s specific request, the stock on our shelves at any given time represents not only gear of the highest quality, but also gear from a company with a demonstrated willingness to support our mission by making their products available under terms that keep us competitive, and able to instantly serve the hearing care needs of those who come to us for help.
That willingness, attitude, and ability to serve our mission with high quality products, requiring low maintenance, with high reliability, and great sound quality, at competitive terms, is what determines whether any particular manufacturer is being highlighted on our shelves, or has been benched for special order use.